What is Video production?
Video production is the practice of producing movie by shooting images (videography), and generating combinations and discounts of parts of the video in live production and post-production (video editing). In most cases the captured video will be recorded on the most current electronic media such as SD cards. In the past footage was captured on video tape, hard disk, or solid state storage. Video tape capture is now obsolete and solid state storage is reserved for only storage. It's currently distributed digitally in formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It's the equal of filmmaking, but with images recorded digitally rather than on film stock.
Practically, video creation is the service and art of producing content and delivering a completed video product. This can include production of televIsion programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:
- A family making home movies with a prosumer camcorder,
- a Royal camera operator using a professional movie camera at a single-camera setup (aka a "one-man band"),
- a videographer with a sound person,
- a multiple-camera setup shoot in a television studio
- a production truck read more requiring a television crew for an electronic field production (EFP) with a production company using set construction on the backlot of a movie studio.
Shooting styles and techniques include:
- Using a tripod to get a locked-down, stable shot;
- hand-held for a larger frame of motion to attain more jittery camera angles or looser shots to depict natural movement
- incorporating various camera angles such as the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane that smoothly soars to varying heights as seen in the finale of the film Grease;
- using a Steadicam for smooth motion as the camera operator integrates moving cinematic techniques like moving through chambers, as seen in The Shining.
Video Production Procedure
Video production is essentially the whole process of developing a video. Whether it is a short movie, a full-length picture, company advertising video, tv commercial, music video, or other type of film, the procedure may vary somewhat with the particulars, but the general process is fundamentally the same. The basic process can be broken down into three subcategories.
These three subcategories include all aspects of video production, from the moment an idea pops into your head to the moment the film is released to the public. In this article, we will attempt to provide you with the obvious definition of video production by describing the whole process of video production.
3 Chief Stages of Video Production1. Pre-production
This is the planning phase. There'll be no recording during this process, just preparation.
- An idea is formed
- The script is written
- The cast is selected
- The audio and video crew members are selected
Scene locations are chosen, the script is revised and edited if needed, and a summary of the whole recording process is created.
There are many additional factors that must be reviewed as well. Appropriate lighting for each scene is crucial. Sunlight and artificial lighting don't often mix well, so the time of day, weather conditions, and place for each scene has to be carefully chosen.
Once all the cast and crew have been hired, and the script has been edited and approved, the actual production process can begin. Crew and cast members all travel to each location, and each scene is taken until it's satisfactory. Then everyone will proceed to another scene. This process repeats until every scene in the film has been shot. After each scene has been properly taken, it is time to proceed to the next stage of post-production.
Post-production covers all actions that are performed after the actual shooting of the film has been completed. Including merging each scene, syncing audio and video, editing sound and video, and adding special effects.
Professional Video ProductionThere are several businesses that provide video production as a service. This allows companies and individuals that do not have any filmmaking experience to create marketing videos or other business-related videos to enhance their company image, and showcase their products and services.
For video production to be prosperous, there needs to be much more behind it than only a guy with a camera. The video must be targeted and distributed correctly, or the video is only going to reach a few of possible customers. A video describing a general summary of your products and/or services is great if you have a stand-out market, but if you have competition, your movie has to show the potential customer why they should choose your business over your competitor's business. Because of this, you may achieve better results by creating several short videos, each targeted at a specific demographic. The videos can then be distributed through the right platforms to achieve the maximum number of individuals who may be interested in your company's services.
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